PMA Research (PMA) has published results from their most recent survey of AV Resellers. This is the 16th time that PMA has conducted this dealer survey, which has long been considered the authoritative source for identifying trends in the display industry. Pro AV Dealers, Systems Integrators and CEDIA Dealers of projectors, flat panels and related accessories were invited to participate. The survey covered a broad range of facts, figures, and opinions from the participating dealers, many of whom are among the largest in North America. This includes details about unit sales, revenues and gross margins, expected sales and margins for this year, historical and projected product mix and vertical market opportunities.

The 2016 PMA A/V Dealer Survey covers the following:

Pro A/V Dealer Report

  • About the Survey
  • Key Highlights
  • Demographics and Business Model Details
  • Unit Shipments
  • Gross Margins – Projectors and Flat Panels
  • Projectors vs. Large Flat Panels
  • Projector Applications and Features
  • Screens
  • Rentals
  • Brands Carried

Consumer Reseller Report

  • About the Survey
  • Key Highlights
  • Demographics and Business Model Details
  • Unit Shipments
  • Gross Margins – Projectors and Flat Panels
  • Buyer Types and Features
  • Screens
  • Brands Carried

Manufacturer Ratings

In addition to general business expectations, the survey also asked projector dealers for their opinions about various aspects of their relationships with manufacturers. These aspects or attributes fell into three broad categories: pre-sales and marketing support, products and after-sale support. The 2016 Dealer Survey report includes the findings about the aspects of the dealer/manufacturer relationship the dealers found most important and how they rated projector manufacturers.

The 2016 U.S. Dealer Survey Reports are available now. The Pro AV Dealer Survey report is $1,499, and the Consumer Dealer Survey report is $999.  A 10% discount is available when purchasing both. For additional information please contact Linda Norton at (949) 493-4601 or via e-mail at linda@pmaresearch.com