PMA Research A/V Dealer Survey Shows Bright Spots for 2016 U.S. Display Market

San Juan Capistrano, California – May 31, 2016. PMA Research (PMA), the worldwide market information experts on displays, has published results from their most recent U.S. survey of A/V Resellers. This is the 16th time that PMA has conducted the Dealer Survey, which has long been considered the authoritative source for identifying trends in the display industry. Thousands of Pro AV Dealers, Systems Integrators, Retailers, and Web-based resellers of projectors, flat panels and related accessories were invited to participate. The survey covered a broad range of facts, figures, and opinions from the participating dealers, many of whom are among the largest in North America.

Professional A/V dealers and systems integrators identified several segments they expect to register strong growth. For example, unit sales of laser phosphor projectors are projected to nearly double in 2016 over 2015 while sales of interactive projectors are expected to grow nearly 20% in 2016. These same dealers anticipate large flat panel sales (+40 inches) will increase 23% increase in 2016. The survey also provides sales comparisons of interactive projectors vs. interactive flat panels in U.S. K-12 and corporate markets.

Consumer AV Specialists and CEDIA Installers are optimistic about the market for consumer projectors too, anticipating a 13% increase in unit sales in 2016. These same dealers anticipate an 11% increase in flat panel unit sales in 2016.

Dealer Survey

In addition to general business expectations, the survey also asked projector dealers for their opinions about various aspects of their relationships with manufacturers. These aspects or attributes fell into three broad categories: pre-sales and marketing support, products and after-sale support.

In the 2016 survey, professional projector dealers taking the survey ranked product quality/reliability, ease of doing business with the manufacturer and responsive after-sale support people as the most important aspects of the dealer/manufacturer relationship. For pre-sale support, Epson and NEC scored high marks, while Eiki and Hitachi fared well in the product category. Sony and Eiki took top honors in after-sale support.

Consumer projector dealers taking the survey ranked product quality/reliability, knowledgeable after-sale support people and on-time delivery of product as the most important aspects of the dealer/manufacturer relationship. Sony was the top-rated manufacturer in the consumer arena, with Epson, SIM2 and JVC receiving high marks as well.

“The relationship between manufacturers and their dealers continues to be a major factor in the success of the brand,” says Rosemary Abowd, who was the PMA Research project manager for the survey. “We’re proud that we were able to undertake this massive survey project again this year, as it provides valuable information for the projector manufacturers. Our survey provides direct feedback that points out the aspects of the manufacturer relationships that dealers view as most important and measures how well manufacturers perform on those aspects.”

NOTE: This information may not be used for advertising or other promotional use without the express prior written consent of PMA Research.

About PMA Research

PMA Research (PMA) specializes in worldwide market information for the projector industry, including detailed and comprehensive coverage of High-End Projectors, Mainstream Projectors, and Pico Projectors. With a series of quarterly projector shipment and forecast reports along with monthly sales tracking, PMA publishes data-driven insights for projector manufacturers, component suppliers, accessory companies and channel partners.  Expanded coverage of the display industry includes market information on U.S. Professional Large-Format Flat Panel Displays. PMA’s Flat Panel Tracking Reports offer timely sell-through data and analysis on unit sales, revenues and true volume-weighted street prices of Professional Large-Format Flat Panel Displays sold by leading U.S. dealers, systems integrators, and distributors.

PMA Research was formerly Pacific Media Associates, which was established by Dr. William Coggshall. Dr. Coggshall was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. PMA Research has offices in the United States, Europe, and Asia. The company’s US headquarters is located at 25852 Avenida Cabrillo, San Juan Capistrano, CA 92675. Phone: +1 (949) 493-4601.