Pacific Media Associates Forecast Predicts Laser, LED and Laser/LED Hybrids, Medium-Throw and Higher Resolution Projectors to Spur Growth in 2012

Menlo Park, California, USA – March 14, 2012. Pacific Media Associates (PMA), the worldwide market information experts on front projectors, has released the results of their latest quarterly projector industry forecast updates. These are enhanced versions of their previous quarterly reports, as they include the industry’s first detailed illumination forecast (for all product ranges) of the projector industry and shows how they are affected by the different types of solid-state illumination technologies coming to market.

PMA divides the front projector industry into three brightness ranges, each associated with its own set of buyer types and applications: New Era (sub-500 lumens), Mainstream (500-4999 lumens), and High End (5000+ lumens).

In the New Era range (pico, personal and toy/game projectors), use of LED light engines are expected to grow by 40% this year and next. In the Mainstream range, use of Laser and LED illumination is expected to increase in unit sales by more than 50% in 2012. Shipments of Laser/LED hybrid models are forecasted to grow modestly this year, and then are expected to grow by more than 40% each year during 2013-2015. Shipments of laser illuminated units are expected to begin in 2013 for the High-End and d-Cinema ranges. In 2014, PMA anticipates a growth rate of more than 80% for the High-End laser models and nearly double for the Digital Cinema laser models.

PMA’s quarterly forecast also identifies the anticipated growth of relatively inexpensive, medium-throw projectors (i.e., ones with a throw ratio­ of lens-to-screen distance divided by the screen width ­of 0.38 to <0.75) . Michael Abramson, PMA’s VP of Projector Research says, “While outlook for ultra-short-throw projectors (i.e., ones with a throw ratio of <0.38) is still very promising, there are a lot more medium-throw projectors coming to market that allow big-screen viewing from up-close distances — in the office, in the classroom, and even in the home — all at budget-friendly prices”. Unit shipments of medium-throw projectors are expected to increase by nearly 20% each year during 2012-2014, while the average street price for these projectors predicted to drop by more than 50% by 2016.

The PMA forecast also anticipates a different shift in resolution mix for each of the three brightness ranges in the coming years. For New Era projectors, 720p units are expected to start shipping in 2012, with 1080p units expected to ship in 2013. For the Mainstream range, 2012 shipments of WUXGA (1920×1200 pixels) and Above-WUXGA are anticipated to grow by more than 30% and by more than 70% from 2011, respectively. PMA also forecasts solid growth in 2K and 4K resolutions for the High-End range (non- Digital Cinema).

About Pacific Media Associates

Pacific Media specializes in worldwide front projector market information, including New Era (sub-500 lumens), Mainstream (500 4999 lumens), and High-End (5000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets; newsletters, alerts, and blog entries on new products and other key industry developments; and biennial Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 www.pacificmediaassociates.com