Pacific Media Associates’ 2011 End User Survey Explains Continuing Battle Between Projectors and Flat Panels for Meeting Room Visual Displays

Menlo Park, California, USA – December 28, 2011. Pacific Media Associates (PMA), the worldwide market information experts on front projectors, have released their findings on the roles of front projectors and large flat panel displays in organizations.

This is the third set of important results from their sixth biennial (on the odd years) large-scale (1000 responses) and statistically representative survey of United States users and intenders of front projectors, both individual consumers and organizations. The survey focused on topics of timely interest, including requests for additional or modified questions from PMA’s extensive client base of front projector manufacturers. For several years PMA’s biennial (on the even years) Dealer Survey has documented the growing role of flat panel displays in meeting rooms. This year PMA added several questions to their 2011 End User Survey to probe this role in greater detail.

Projectors are still the dominant large-screen display within all meeting rooms, according to the survey. And end users expect projectors to retain their leading position next year too. However, an increasing number of two-display configurations with projectors and flat panels as well as flat-panel-only configurations are appearing in certain types of meeting rooms.

“As flat panel displays have gotten bigger, better, and cheaper, they have increasingly competed with projectors for use in meeting rooms. We learned from our survey respondents why they are attractive, though projector makers may wince at some of the answers,” says Dr. William Coggshall, President of PMA. “We found that flat panel displays large enough to serve “small” meeting rooms (which we define as those holding 10 or fewer people) are now cheap enough to compete with projectors. And that considerable numbers of flat panel displays are chosen either because of ambient light considerations or because they are to be used in a video-conferencing system.”

About Pacific Media Associates

Pacific Media specializes in worldwide front projector market information, including New Era (sub-500 lumens), Mainstream (500 4999 lumens), and High-End (5000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, blogs/alerts/newsletters on new products and other key industry developments, and biennial Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020