Pacific Media’s Q2 Census Shows Mainstream Projector Market Grew 7% Y/Y

Menlo Park, California, USA – July 31, 2012. Pacific Media Associates (PMA), the worldwide projector market information experts, just released their latest research report on the worldwide projector market. The worldwide projector market totaled 2.3 million units in calendar Q2.

The second quarter is typically a seasonally slow one for sales of home
entertainment projectors. That was not the case this year as Euro Football and the lead-up to the Olympics led to a buoyant quarter for 1080p projector sales throughout Europe. In the mainstream professional market, robust growth slowed in China but education tenders drove 20%+ year/year gains in the ASEAN countries.

High-end projector sales also registered solid gains during the quarter. The U.S. market, the leading country in the world for high-end projectors, hit a record-setting high in volume for the quarter. While already-high digitization rates are impacting the U.S. d-cinema market, high-end growth this quarter turned to traditional conference room and large venue projectors as this segment jumped 20% vs. the year-earlier quarter.

In the sub-1000 lumen brightness range, the worldwide total fell again compared with the year-earlier quarter. That decline was mainly due to lower shipments of modules embedded in mobile devices, though that trend is expected to reverse course sharply in the second half of 2012. Standalone projectors, including pico projectors and personal projectors, managed to eke out a small gain over the year-earlier quarter. This segment too is expected to pick up strongly in the second half of this year.

About Pacific Media Associates

Pacific Media Associates specializes in worldwide front projector market information, including New Era (sub-1000 lumens), Mainstream (1000-3999 lumens), and High-End (4000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, blogs/alerts/newsletters on new products and other key industry developments, and biennial Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly
reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 www.pacificmediaassociates.com