Pacific Media’s Q1 Census Shows Projector Market Grew 12% Y/Y in Asia

Menlo Park, California, USA – May 2, 2012. Pacific Media Associates (PMA), the worldwide projector market information experts, released their latest research findings on the worldwide projector market. The worldwide projector market totaled 2.3 million units in calendar Q1, with the Asia region’s accounting for 39%, up from 35% in the year earlier quarter, according to PMA’s latest report.

Not surprisingly, China accounts for a large fraction of the Asian region’s total, and because of its still-rapid rate of development it accounted for 43% of the Asia region in Q1, up from 37% in Q1 of 2011. The other two countries with double-digit percentage shares of the region were India and Indonesia, which very interestingly swapped places in the ranking during the year, with Indonesia growing dramatically­ fueled by large education tenders ­while India’s economy declined substantially and took the projector market down with it.

On a worldwide basis, projectors with 1000 lumens of brightness or more grew 6% compared with Q1 of 2011. Among the most notable trends in this brightness range was the growth in the share of short throw projectors (defined as those with a throw ratio of less than 1.1) from 12% one year ago to 15% in the first quarter of 2012. Most of this growth in short-throw projectors is due to their increasing popularity in the education market.

In the sub-1000 lumen brightness range, the worldwide total declined 10% in Q1 of 2012 compared with the year-earlier quarter. However, the portion of this range accounted for by mobile devices with embedded projection modules increased strongly while the standalone projectors decreased even more strongly, so that the ratio of the embedded to standalone ones increased from 1:2 in 2011’s first quarter to almost exactly 1:1 in Q1 of 2012.

About Pacific Media Associates

Pacific Media Associates specializes in worldwide front projector market information, including New Era (sub-1000 lumens), Mainstream (1000-3999 lumens), and High-End (4000+ lumens) categories. Their Industry Service family of publications provides detailed worldwide quarterly updates (sell-in data and forecasts) on front projector markets, blogs/alerts/newsletters on new products and other key industry developments, and biennial Web surveys of North American dealers and end users (including organizations and individual consumers). Their Tracking Service family of monthly reports offers timely sell-through data and analysis on unit sales, true volume-weighted street prices, and inventories of front projectors sold by leading North American retailers, resellers, and distributors. Pacific Media Associates was established by Dr. William Coggshall, who was a co-founder of Dataquest (now part of Gartner) and helped start the syndicated high-tech market information business. The company headquarters is at 1060 Siskiyou Drive, Menlo Park, CA 94025. Telephone +1 650-561-9020 www.pacificmediaassociates.com