Sony has just announced two new ultra-short-throw projectors which are the first ultra-short-throw units in their professional projector lineup.The WXGA resolution VPL-SW535 and the XGA VPL-SX535 are both 3000 lumens and come standard with optical zoom and lens shift capabilities, which Sony claims is an industry first.

In addition, the new ultra-short-throw 3LCD projectors are designed to be very energy efficient, employing Sony’s Bright Era LCD panels which run on just 290 watts of power consumption for the SW535 and 310 watts of power consumption for the SX535. In addition, the projectors will detect when there is no change in input signal level and will dim the lamp to 30% power if the user forgets to power down.

In the United States, these projectors can be bundled with Luidia’s e-Beam Edge, an interactive add-on weighing less than four ounces, to become fully interactive projectors. The e-Beam technology allows the user to turn any flat surface into a fully interactive and collaborative tool where groups can create, capture and share information.

The VPL-SW535 will ship in December with an MSRP of $1,699 ($2,299 with the e-Beam bundle) and the VPL-SX535 will ship in January with an MSRP of $1,499 ($2,099 with the e-Beam bundle).

Pacific Media’s 2011 Q3 research has found that among mainstream product segments, interactive and ultra-short-throw projectors continued to outperform the overall market on both a unit and a revenue basis. So, it looks like Sony should have a winning product with this feature combination.

To learn more visit: www.sony.com/projectors