Expanding on their short throw projector line, Sony has announced three new models – the VPL-SW535C, VPL-SW525C, and VPL-SW525. All three have an ultra-short throw ratio of 0.27-0.29:1. They employ Sony’s Bright Era® 3LCD panel technology and range in brightness from 2,500 to 3,000 lumens. Other features include a 10W speaker, variable audio output with audio switcher function, closed captioning, digital zoom, digital shrink, picture muting and Off & Go. They have a wide range of connectivity options, including HDMI, monitor out, discrete PC audio Inputs, S-Video and composite video inputs, RJ-45, and RS-232C control.

The VPL-SW535C and VPL-SW525C add interactivity to their list of features. Interactive writing capabilities enable simultaneous, dual-touch, interactive annotation on the projection screen with the use of supplied pen devices and drawing software. These models come standard with two interactive pens: a “main” pen with full functionality (for teachers and meeting organizers) and a “sub” pen with limited functionality (for students and participants).

VPL-SW535C is shipping now, with an MSRP of $2,199. The VPL-SW525C and VPL-SW525 are expected to ship in June, with respective MSRP’s of $1,999 and $1,499.

Recent survey’s conducted by projector market research firm Pacific Media Associates indicate that interactivity, couple with short-throw capabilities are highly desired projector features – especially in the education segment.