According to the National Retail Federation, the annual “Black Friday” mega-sale held on the day after Thanksgiving reached US$52 billion, a 9.1% increase over last year. Black Friday deals on New Era projectors included 3M’s Shoot ‘n Share CP40 projector camcorder, available for US$199.99 at office products store Office Max and online reseller Aim to Find. The Discovery Expedition Entertainment Projector could be found at Kohl’s department store for US$59.99 and office products store Staples for US$49.99. Online reseller Newegg offered the LG Electronics HX300G for US$449.99.
As a key part of our ongoing projector market research, PMA reviews web pricing of New Era projectors on a quarterly basis. The most recent report, covering 2011Q3, found significantly higher retail pricing for these models.