BenQ has announced the launch of the CineHome HT2550 DLP® projector, a 4K UHD HDR model for the home entertainment market.The HT2550 comes standard with true 8.3-megapixel UHD 4K resolution, 96% Rec 709 CinematicColor accuracy and projection-optimized HDR (High-Dynamic Range).

Producing 8.3 million distinct pixels for true 4K UHD performance, BenQ’s HT2550 projector uses 0.47″ single-DMD-chip DLP technology. Its 4K-optimized optical system was designed for image precision and color accuracy without artifacts. In addition, it employs exclusive BenQ CinematicColor technology and a RGBRGB color wheel to meet the film industry’s standards of color accuracy. With over 96% coverage of Rec. 709 color gamut with precise Delta E<3 performance, it reproduces exactly what filmmakers intended.

The HT2550’s pristine 4K video quality is complimented by high dynamic range (HDR10) support, offering greater brightness and contrast with auto image optimization. Its performance is further enhanced by motion-adaptive edge pixel enhancement, sophisticated color algorithms, accurate flesh tone rendition and proprietary CinemaMaster Video+ and CinemaMaster Audio+ 2 technologies. With full support for the latest HDCP 2.2 copy protection, it allows users to enjoy all the fast-growing choices for 4K content.

The 2200 lumen HT2550 is designed to set up fast with auto keystone correction and 1.2X zoom. In addition, the HT2550 has smart capabilities by connecting an HDMI dongle, such as Google Chromecast, Roku, or Amazon Fire TV Stick, which allows users to stream TV shows, movies, sports, and even video games to the big screen.

The BenQ HT2550 will be available in North America in January 2018 for under $2,000 retail.

Analyst firm PMA Research follows the home theater projection market. Recent findings from their monthly Retail Tracking Service found that in October, home theater projector sales were the bright spot on a year/year, same-month basis.