AAXA Technologies has announced the release of the AAXA P3X Pico Projector. The AAXA P3X Pico is a 70 lumen mini projector built around AAXA Technologies third generation DLP optical engine. It boasts 15,000 hour light-emitting diodes, WVGA 854×480 native resolution and has 20 lumens of brightness. Optical engine volume has been reduced by over 80% compared to previous generation models, resulting in a smaller, slimmer pico projector.

The unit includes an ARM based MP4 Media Player and built in speakers. The P3X is capable of playing 720P media files, showing digital pictures, and playing MP3 music without the need to connect another device. Storage capabilities include a Micro SD Card slot and USB port. The P3X features a rechargeable lithium-ion battery built directly into the projector, eliminating the need for an external battery brick. Battery operating life is 2 hours per a charge and an external DC power supply is also included.

Finally, connectivity options include a HDMI port which enables connectivity to most mobile devices such as smartphones, notebooks, tablets and cameras. Additional connectivity options include an AV port and 3.5mm audio output. The AAXA P3X Pico is shipping now with an MSRP of $249.

PMA Research has been following the emerging Pico and Personal projector market since it’s inception. In 2011 only 9% of pico projector owners surveyed said they were projecting content from tablets. Because of connectivity advancements like those seen in the P3X, 49% of pico projector users now connect a tablet to their pico projector.