Sony’s BRAVIA™ 4K HDR line of professional displays have been updated with new features, such as cloud-based digital signage and optional Touch Overlay Panels (TOP) with IR touch technology. The six current BZ35F series BRAVIA 4K displays, ranging in screen size from 43 to 85 inches, will be shown with their latest enhancements at Digital Signage Expo (DSE) from March 26-29 in the Las Vegas Convention Center.  Sony’s new 98-inch 8K BRAVIA, FWD-98Z9G, will also be showcased.

The BZ35F BRAVIA series adds professional features such as network and serial communication control with Crestron Connected certification, flexible installation options and high brightness, combined with display technology in Sony’s consumer televisions. All BRAVIA displays feature an all-in-one “system on a chip,” with an Android 8.0 operating system, to provide easy installation, system reliability, and lower cost of ownership. Sony’s BRAVIA displays support enhanced 4K resolution, HDR imagery, integrated support for HTML5, and open API support optimized for businesses. The six BZ35F models are rated for 24/7 usage and are suitable for professional digital signage, information and monitoring applications, as well as use in meeting rooms, classrooms, retail, showrooms, sports venues and more.

The new 98-inch 8K BRAVIA professional display, FWD-98Z9G, features Sony’s next-generation image processor, the X1™ Ultimate, equipped with an 8K ultra-resolution algorithm that enables 8K up-conversion of any content. Sony’s Backlight Master Drive technology includes a newly developed LED module and control algorithm that’s optimized for 8K. It incorporates the design and feature set of Sony’s 8K LCD Z9G TV, with a worry-free limited warranty for three years of coverage. The FWD-98Z9G is planned to be available in summer 2019.

Sony will also introduce Touch Overlay Panels (TOP) for the BRAVIA 55-inch, 65-inch, 75-inch, and 85-inch BZ35F series of displays that operate with IR touch technology. Users can interact with the touch-enabled display by finger or stylus with up to 10 multi-touch points for accurate, responsive performance across the entire display area. The overlay’s tough anti-glare surface ensures optimum visibility, even in sunny environments. Anti-fingerprint coating helps keep the screen virtually smudge-free. These slim, easy-fit overlays create interactive multi-touch screens, ideal for meeting rooms, interactive signage, and informational kiosks.

According to PMA Research, market data experts for the large-format display industry, the 55” model of Sony’s BZ35F series has been the top-selling screen size for the last three months.